Fun Factory Roller Disco

Brief

Fun Factory Roller Disco needed a complete brand built from the ground up — not just a logo, but everything a new indoor playground & roller disco venue in Keratsini needed to open its doors and run day to day: in-store signage, a WordPress website, social content, and printed materials for parties and events. The identity had to grab a kid’s attention instantly while reassuring the parents actually making the booking decision.

Approach

I took the project end to end. The mark leans fully into a maximalist, illustrated style — a rainbow-gradient roller skate doubling as the “factory” chimney, with three kids peeking out from behind it — designed to grab a kid’s attention instantly, while the circular badge format keeps it clean enough to work as a stamp, a social avatar, or printed on a t-shirt. It was built as a small system from the start — a black line-art version, a reversed white-on-black version, and colour variations — so there’s always a version that works whether it’s printed on a dark t-shirt or used as a small social avatar. From there, the same energy was carried through in-store graphics, birthday party invitations, banners and posters, a full WordPress website with a live news & events section, and an ongoing social media content calendar — including the copy for each post.

Result

A complete, self-consistent brand running across every touchpoint a visitor or parent encounters — from a poster or invitation, to the website’s party-booking pages and news updates, to walking through the door. The site now runs live, with its own review section and a growing events archive the venue updates on its own.